Tony Karrer's eLearning Blog on e-Learning Trends eLearning 2.0 Personal Learning Informal Learning eLearning Design Authoring Tools Rapid e-Learning Tools Blended e-Learning e-Learning Tools Learning Management Systems (LMS) e-Learning ROI and Metrics

Thursday, October 12, 2006

DevLearn: Ze Frank Keynote - Level of Engagement

Just saw an entertaining keynote at DevLearn by Ze Frank ( He creates social media spaces with the intent of entertaining and engaging his audience. One of the things that struck me was that he sees the same 1% rule across a very large audience but believes that there are many levels of audience engagement. And challenges us to find something to satisfy users (learners) who are:
  • passive
  • active
  • interactive
But later during Q&A, he talked about how he thinks through the challenge and he really tries ways to allow initial engagement in "one click." What can you do to begin to engage your audience with one click? A rating? A vote?

No comments: