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Tuesday, October 28, 2008

Online Conferences and In-Person Conferences

Lisa Neal asked a great question in a comment on Learn Trends 2008 - Free Online Conference:
What do you see as the main differences between in person and online conferences?
I have a bunch of random thoughts on this and I'm hoping that folks will chime in. First let me start with a couple of predictions:

Prediction 1 - Online only conferences will rapidly increase and will slow down in-person conferences

Prediction 2 - Smaller, targeted, short-burst, rapidly planned conferences will emerge.

Now, don't get me wrong, I still very much like to do in-person conferences. I believe Face to Face Still Matters. I very much am looking forward to attending both DevLearn in a couple of weeks.

That said, the fact that George, Jay and I can pull together an online only, free workshop just through a bit of elbow grease and get 2,000 people to come tells me that we will see more of this in the future. The tools are there to make these things happen. Ning really makes it easy to do one of these. Or you could do it as a Facebook group. You can add a Wiki or Aggregator or other things to make this a bit better. But really, when you think about what you do at an in-person conference:
  • Attend Sessions
  • Go to the Expo
  • Have Discussions - some random topics with random people
  • Have Drinks, Dinner
The first three have direct online equivalents. We are not doing an online expo in our conference, but I'm thinking that will be next year.

On discussions, I believe that it's harder to have effective discussions on specific topics at in-person conferences. Threaded discussions are more effective and normally you don't have these in-person. You do get a better random effect in-person. You sit at a table with people at meals and get into conversations on all sorts of topics.

A couple of big advantages jump out around online conferences:
  • Online conferences have a dramatically lower cost in terms of time and expense. It's hard to get all the way to an in-person conference. I've had to lower the number I attend.
  • Online conferences allow recording of sessions so that you can participate even if you can't do it real-time.
I do think most people will "attend" an online conference quite differently. They won't leave work for the week. This will be a part time thing. We generally schedule making that assumption. Only use half the day. Don't try to pack too much in.

In-person conferences have an advantage of getting more attention from the attendees. I actually think that in-person deserves more. People still spend lots of time and money going in-person and not doing the things it takes to really be prepared: Be an Insanely Great Professional Conference Attendee, Conference Preparation and Better Questions for Learning Professionals. Online will suffer more than in-person from lack of preparation.

The flip side is that online can provide time to get people prepared during the conference. Have someone spend part of the time thinking about what they really need. Post that as questions in the discussions. So, while you get more attention in-person, you have more time online.

Given the dramatically different cost/time structures, I don't see how online conferences can do anything but increase.

Does that mean a decrease of in-person? Yes. If the sessions you are interested in are being offerred online, will you still go to the in-person? Maybe, but it certainly makes you question it. With the economic downturn - my bets are tough times for the next 24 months of in-person conferences.

I'm also predicting that we will see more impromptu online conferences. If several people were interested in a topic, they can easily pull together a few speakers, create a ning group and set up a quick conference. They can advertise through social media. Cost is very low. And the topics can be targeted. Really, I'm not sure that a week long event that we've designed is the model to use. I love the list of speakers, but we could have made this 5, 2 day conferences. Or randomly spersed two day conferences. Or even a week long - session - discussion - session type thing.

Because of the impromptu nature, you can be much deeply focused. In-person conferences and even larger online conferences have a tendency to focus more broadly in order to appeal to a large audience. Impromptu conferences want to attract an audience, but it probably is better to have it smaller.

Once you go online, you have a lot more options. As an in-person conference organizer, you really have challenges trying to pack everything you can in that week. You also have a cost basis that's completely different.

I actually think this is also going to impact local events. Here in Los Angeles, you may have to drive 45-90 minutes to get to a local event. Most often the topics again have to be broader. ASTD Los Angeles' special interest groups (SIGs) are trying to figure out what it means when they start doing online sessions that are potentially available worldwide. In many ways, attracting a broader audience makes the sessions more interesting. But what does that do to local?

Actually as I've been writing this, my feeling is that there are going to be new types of financial models and businesses emerging from this dynamic. I just had an idea for a new business.

I'll be curious what people think of the topic more generally ....

6 comments:

David Fair said...

Tony, I agree with your assessment of online and in-person conferences. Economic downturn aside, I will be attending more online conferences and fewer in-person conferences, because of the dramatic savings in both time and money. Perhaps most important to me is the option to participate on my own schedule. I can work on a Ning collaboration, for example, at 2:00 AM rather than 2:00 PM if I so choose.

Are you aware of any services that aggregate a list of upcoming online conferences / events for learning professionals (to make it easier for us to find and join them)?

Jason Willensky said...

Tony,

I believe online conferences and FTF conferences are complementary. For me (an independent with an erratic schedule), the asynchronicity of the online environment makes up for the lack of FTF. There may be no substitute for FTF, but does it really matter? Interested parties could certainly work in targeted FTF on the local level.

I think online attendees will develop greater automaticity with online conferences as they get more used to the environment, and as the tools (Ning, etc.) evolve into greater usability.

Either way, I see standards for online workshops and conferences as something to embrace. My hope is that more people take up the challenge to be creators instead of joiners.

Tony Karrer said...

David - I agree that having a list of online conferences / events for learning professionals - or any professional would be great to have. I've seen a really big list of worldwide education conferences before - but mostly F2F. It's a fair bit of work to manage this and stop it from getting spam - what's considered a valuable online session to some is considered spam to others.

That said, there would seem to be a nice opportunity here.

Jason - thanks for the contribution. I'd comment, but I completely agree and that's boring.

koichi said...

This is something we're actually looking at over at eduFire. We've been testing online conferencing (err...I suppose it would be online classes) where we have one teacher and a bunch of students. Although it's a class, the atmosphere is so much different, it's a lot more "webby" and feels more casual. The people there are people who want to learn, and live video classes are a lot of fun. I wonder how the culture is different in an online conference. The ability for all attendees to chat really changes things a lot, I think.

Andy Robinson said...

Tony,
We actually manage and stream conferences that target SMEs across the Highlands and Islands of Scotland. These have really taken off as attendees don't have to brave the reasonably poor travel infrastructure found in this region to hear the insights of world-class speakers. The feedback we receive from returning attendees highlights this, but they're also attracted by the quality of the image/streaming too, which I guess is an important point. I know I'm less willing to chose online over F2F if asked to 'put-up' with poor images/sound & syncing.

Clark said...

Tony, it's probably more a me thing, but it's so easy to get distracted during an online conference: incoming email, phone call, etc, that I have trouble focusing for long enough. I like being 'immersed' in the F2F conference.