Rise of the Prosumer

Found via Donald Clark - Strategy + Business interview of Alvin Toffler author of Future Shock around his new book Revolutionary Wealth. While the focus is on the impact on economics, the discusssion of the rise of the "prosumer" is very interesting. It goes right along with the questions around eLearning 1.3 and eLearning 2.0 where some content creation is pushed to the SME and the end-user.