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This is another one of those articles I don't know what to make of. On the one hand, it feels like there are new things here, a layered, virtual world where technology enables new forms of collaboration. On the other hand, the author doesn't make a good case that the 2006 MBA is truly different than the 1980 or 1990 MBA: the technology is new but the approaches are the same. Social networking, working on virtual teams, trading information, managers needing to trust employees and treat them as suppliers -- these have been the watchwords in corporate America for the last 20 years.I sense there's something new in the wind, but I've yet to read an article (or wiki or blog) that does a good job of even hinting at what it might be. For example, look at Paul Rademacher's work combining Craig's List and Google maps: how does that approach resemble the work that a mid-level management team is doing at a Fortune-500 company in 2016?
John - I think the "something new in the wind" is the fluency with which the MBAs use collaboration and extended collaboration via technology.Your comment about "Social networking, working on virtual teams... last 20 years" is on the money, BUT, do you believe that MBAs from the mid-80s were coming out with the same level of skills as MBAs today is these areas? It generally takes a long time between talking about "watchwords" and having education support it.
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