Web 2.0 Adoption in the Enterprise - It's Personal : eLearning Technology

I've previously written about adoption of Web 2.0 and eLearning 2.0 tools inside of corporate environments. eLearning Technology: Enterprise 2.0 - What's the PU?

There's been quite a bit of discussion around this topic (or similar topics) recently:

• Enterprise adoption of social bookmarking and tagging
• Enterprise 2.0 Adoption Hinges on Microformats and Knowledge *Integration*
• 7 Reasons Why Web Apps Fail

and I think that that the "7 Reasons" captures my same feeling on adoption:

people will only use software that benefits them personally at every step

So, to modify my earlier question "What's the PU (Perceived Usefulness)?" The question should really be:

What's the Perceived Immediate Value to Me?

This, of course, flies in the face of the normal discussion around Web 2.0, eLearning 2.0, Enterprise 2.0, and all the other 2.0s. The normal description is that Web 2.0 is all about social software.

In corporate environments, it can't be about Social, in needs to first
be Personal.

If you have thoughts on the personal value to you of Blogs, Wikis, Social Bookmarking (without the social), etc., I would love to hear them. I'm going to be posting on this topic, but would love input.

Keywords: eLearning 2.0, Web 2.0, Enterprise 2.0