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Friday, May 05, 2006

Web 2.0 Adoption in the Enterprise - It's Personal

I've previously written about adoption of Web 2.0 and eLearning 2.0 tools inside of corporate environments. eLearning Technology: Enterprise 2.0 - What's the PU?

There's been quite a bit of discussion around this topic (or similar topics) recently:

and I think that that the "7 Reasons" captures my same feeling on adoption:

people will only use software that benefits them personally at every step

So, to modify my earlier question "What's the PU (Perceived Usefulness)?" The question should really be:

What's the Perceived Immediate Value to Me?

This, of course, flies in the face of the normal discussion around Web 2.0, eLearning 2.0, Enterprise 2.0, and all the other 2.0s. The normal description is that Web 2.0 is all about social software.

In corporate environments, it can't be about Social, in needs to first
be Personal.

If you have thoughts on the personal value to you of Blogs, Wikis, Social Bookmarking (without the social), etc., I would love to hear them. I'm going to be posting on this topic, but would love input.

Keywords: eLearning 2.0, Web 2.0, Enterprise 2.0


Downes said...

With respect to e-learning 2.0, at least, I would say that the concept is inseparable from some concept of the personal learning environment (PLE), which captures what you describe in this post. You may want to look at some of the worlk being done in PLEs, especially by CETIS but also by ELGG and others.

Tony Karrer said...

Really good point Stephen, and I appreciate you providing the comment!

Steve Eisner said...

Hi Tony,

Thanks for the link; I've already written a little more about providing individual benefit to users in a new post:

I found your PU article thought-provoking and I'm looking forward to reading your future articles on the subject!